Motor Image Subaru (Thailand) hopes to cover the 1-2 million baht SUV market with four distinct models by 2021. With the help of a new factory in Bangkok’s eastern district of Lad Krabang, the Thai Subaru agent expects higher yearly sales than ever thanks to more relevant products with competitive prices. Both Subarus share the brand’s latest platform, 2.0-litre petrol engine, symmetrical all-wheel drive system and circa-1 million baht MSRP range. The previous-gen model is currently being pitched at the two million baht level meaning that the price of the new one would fall in locally finished form. Marketers at Subaru see the three-row Ascent has a perfect weapon to steal some attention from pickup-based SUVs like the Toyota Fortuner in the 1.5-1.8 million baht price range.

Source: Bangkok Post May 21, 2019 08:37 UTC